Jon Bon Jovi is launching his own wine label.
Jon is teaming up with French winemaker Gérard Bertrand to start a premium rosé wine label called Diving Into Hampton Water. The idea came from Jon's son, Jesse Bongiovi, after they spent a weekend guzzling down some rose in New York.
Jon says in a statement, "Creating this wine with Gérard was just as creative as collaborating with another songwriter, Gérard uses his talents and wine knowledge just like a gifted musician. And working with my son on this has been an amazing experience."
The wine will arrive this spring and will retail for $25 per bottle. The wine is described as "fresh and lively...with distinctive minerality," and is a blend of three different French grape varietals.